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I Brands Beverages is a leading manufacturer and distributor of alcoholic beverages in India. Launched in 2010,
I Brands is an award winning company and one of the fastest growing liquor start-ups in India.
Headquartered in Bangalore, it is a privately owned and operated entrepreneurial venture,
founded by Chairman & Managing Director, Lisa Srao, operating with an U.K. affiliate and
distribution in India across various states and overseas in the ASEAN Markets.
I Brands has its regional sales offices in Chandigarh and Uttarakhand in India.
The company has four fantastic products in the portfolio, an all-encompassing range of spirits (IMFL - Indian Made Foreign Liquor) enviable by any new player in the global arena. Appropriately positioned in the mass market premium segment, the current portfolio includes:
It is primarily known for the excellence in beverages, and for the single minded purpose of providing consumers with the utmost experience of International standard quality at an affordable price point. We are currently operational in 14 states across India, with presence in more than 120 cities. The company has an aggressive growth strategy working towards a pan India presence in the near future. Capitalizing on the demand of IMFL products internationally, I Brands has also begun exports to South East Asian Countries - Cambodia, Vietnam and Laos recently.
The company has four fantastic products in the portfolio, an all-encompassing range of spirits (IMFL - Indian Made Foreign Liquor) enviable by any new player in the global arena. Appropriately positioned in the mass market premium segment, the current portfolio includes:
- Three Royals Whisky: A premium whisky brand,
- Granton Whisky: A semi-premium whisky brand,
- Rum 99: A Jamaican flavoured dark rum, and
- Granton XO Brandy: A rare French brandy.
It is primarily known for the excellence in beverages, and for the single minded purpose of providing consumers with the utmost experience of International standard quality at an affordable price point. We are currently operational in 14 states across India, with presence in more than 120 cities. The company has an aggressive growth strategy working towards a pan India presence in the near future. Capitalizing on the demand of IMFL products internationally, I Brands has also begun exports to South East Asian Countries - Cambodia, Vietnam and Laos recently.
Lisa Srao
Chairman and Managing Director
Chairman and Managing Director
At the helm of affairs is Lisa Srao, Chairman & Managing Director. An alumni of Aston University, with a B.Sc. Honors in Managerial and Administrative Studies, Lisa is an astute business woman with an enterprising spirit and has an impeccable career history of close to 20 years in Media and Marketing in the United Kingdom; her professional repertoire includes extensive experience in strategic and business planning, product launches, brand development and promotion. She has worked for the top media companies in the world including Viacom, Vivendi Universal and News Corporation. is involved in every aspect of the company operations. Under Lisa’s leadership, I Brands has moved from brick to brick in the last few years and managed to attain stupendous success in markets like Punjab, Haryana and Uttarakhand in a short span of 6 years.
Mission and Values
I Brands mission is to create innovative products in the market. Ground breaking and cutting edge products that inspire and enthuse our customers. At I Brands we wish to invent, create and to be at the forefront of product development.
I Brands mission is to create innovative products in the market. Ground breaking and cutting edge products that inspire and enthuse our customers. At I Brands we wish to invent, create and to be at the forefront of product development.
Distribution & Network
I Brands Beverages is currently operational in 14 states in India at over 6000 retail outlets across 120 cities. We took the semi urban - village route in distribution of products.
I Brands Beverages is currently operational in 14 states in India at over 6000 retail outlets across 120 cities. We took the semi urban - village route in distribution of products.
Overview
The organized Alcobev Industry in India stands at Rs.50,000 cr. (USD $ 10Bn) for the year 2011 and from the cumulative the Indian Branded Spirits industry was ~27OMn cases in FY 2010-11 (12.3% of the Global Industry).
The organized Alcobev Industry in India stands at Rs.50,000 cr. (USD $ 10Bn) for the year 2011 and from the cumulative the Indian Branded Spirits industry was ~27OMn cases in FY 2010-11 (12.3% of the Global Industry).