I Brands Beverages is currently operational in 14 states in India at over 6000 retail outlets across 120 cities. We took the semi urban - village route in distribution of products. The strategy was to grow slowly, steadily over a longer period of time, constantly evolving and perfecting the products and strategies along the way and developing a solid base foundation in the states that the company is present in. Although this was not the conventional route that many in the trade had taken before this strategic decision to take the more long-term approach, ensured a strong growth curve for the company.

Exports:

We have recently started exports to South East Asian Countries: Cambodia, Vietnam and Laos. The second phase of exports to China is also scheduled to begin in the first quarter of this Fiscal Year as we work towards consolidating the ASEAN market. We have partnered with Trinity Getrank Company Ltd. for distribution, who then work with a network of sub distributors who cater to each of these regions.
This is the first time that our IMFL brands are being distributed internationally and we are excited to see the response. Whisky is the second most popular drink in most of these countries after beer. Currently with not many good quality value segment whisky brands available in the market, I Brands Beverages has forayed into these countries with the launch of our whisky brands, Three Royals and Granton Whisky and our rum brand, Rum 99.