Quality is a critical word in the I Brands philosophy. We take great measures to ensure that every product we make is of the utmost top quality. We do not compromise on the quality of spirit; in India for instance we use only top grain spirit

The building blocks to our success are our products; we go to great lengths to ensure the products are of world class international standards. To this length our bottles are made by the number one glass manufacturers in India, HNG. We emboss all of our bottles to ensure that they are recognized as having the I Brands quality stamp. We also utilize a non-pilferage closure from the number one player in ‘Guala Caps’, ‘Guala Closures’ and work very closely with them on groundbreaking new developments.

We analyse consumer habits and new packaging developments to ensure all our packaging is innovative and ground breaking. We have international consultants who advise us on packaging and we have trademarked and patented certain designs. Our team of blenders ensure that the flavors of our blends are the best in their segments. The management ensured extensive product tasting sessions, feasibility studies in to product, placement, pricing and promotion before progressing with a highly concerted grass-root level approach.

With a solid platform in product development, our brands can be showcased in any international arena.