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For any organization to be truly a successful global company it cannot function as a silo, ignorant of its corporate and social environment and its responsibility towards the same. As a responsible global citizen, I Brands Beverages is very conscious of its accountability to the environment, society and the people. For us it means a systematic social and environmental integration of responsibility into our business practices. We believe that a company can be truly successful only if it is dedicated and driven to giving back to its people in collaboration with progressing ahead. To this end we strongly champion the causes of corporate social responsibility.
I Brands Beverages is associated with Ashraya, an NGO in Karnataka, providing shelter to hundreds of underprivileged women and children. Ashraya supports numerous women who are homeless in most cases, by giving them jobs and empowering them to become financially independent and move on with their lives. The children, mostly of migrant labourers from the villages of Karnataka are provided education. With this I Brands has taken the first step towards doing our bit for the society.
Only the youth of India can change the future of India. They can make India the global leader in the third millennium. And they have the firepower to fight the social evil of female foeticide. But, for this, the attitude and approach of the young have to be changed.
The Law defines a legal drinking age and this should be adhered to in the strictest manner possible. I Brands Beverages strives to do its best to educate and encourage consumers to avoid drinking to excess, endorse the need to drink responsibly within legal guidelines on all our advertising campaigns and to be accountable for their actions after consumption of alcohol.
The shareholders are the primary beneficiaries as well as the strongest supporters and well-wishers of an organization. Therefore, the onus lies with the company to be absolutely honest, transparent and communicative with them. They have a right to an all-encompassing view and knowledge of the company affairs.
Environment should not be compromised at any cost and no company can progress with disregard to this growing concern area. Therefore, we believe in preserving and conserving the planet.