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Association with Ashraya Foundation
I Brands Beverages is associated with an NGO in Karnataka, Ashraya that provides shelter and education to hundreds of underprivileged women and children in the state. It specifically contributes to two divisions of Ashraya: Tara Women's Care Centre and Ashraya Neelbagh residential school.
- Tara Women's Care Centre provides shelter to abused and neglected women who are homeless in most cases. Jobs are given to them along with counselling and these women are empowered to become financially independent and move on with their lives.
- The Ashraya Neelbagh Residential School provides good quality education to children of migrant labourers who work in the nearby villages. It currently has 375 children. The school emphasizes girl child education and spreading knowledge among other students so that the children don't fall victim to practices like child labour and child marriage, that are still prevalent in some rural parts of India.
With all the media and press talking about the abuse that women suffer in India, we sincerely feel that now is the time to make a difference. We are taking our first step in giving something back to the society.
