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India is the third largest global spirits market by volume in the world, just behind China and Russia. It is also one of the fastest growing markets. The Indian liquor industry is estimated at nearly $35 billion, growing at a CAGR of around 7% per annum. The IMFL segment, which stands for Indian Made Foreign Liquor is the largest growing segment in the industry comprising of nearly 325 million cases. Of this, 60% is Whisky, 17% is Brandy, 16% is Rum and only 7% is White Spirits. The overall IMFL market is increasing at the rate of 9 - 10% annually.
With more people migrating to bigger cities, they are exposed to a wider variety of alcoholic products including IMFL. About 485 million Indians are currently of drinking age and another 150 million to be added on in the next 5 years. In the last 10 years, the number of drinkers has increased from 1 in 300 to 1 in 20. Alcohol consumption is now more socially acceptable. There has also been a rise in disposable income with more Indians now moving towards the upper / middle - income group.The market has huge potential and relatively few key players in the market.
About Us
I Brands, known primarily for its excellence in beverages, has its presence in markets around the world including UK, Europe, Middle East and Asia.
I Brands, known primarily for its excellence in beverages, has its presence in markets around the world including UK, Europe, Middle East and Asia.
Mission and Values
I Brands mission is to create innovative products in the market. Ground breaking and cutting edge products that inspire and enthuse our customers. At I Brands we wish to invent, create and to be at the forefront of product development.
I Brands mission is to create innovative products in the market. Ground breaking and cutting edge products that inspire and enthuse our customers. At I Brands we wish to invent, create and to be at the forefront of product development.
Distribution & Network
I Brands Beverages is currently operational in 14 states in India at over 6000 retail outlets across 120 cities. We took the semi urban - village route in distribution of products.
I Brands Beverages is currently operational in 14 states in India at over 6000 retail outlets across 120 cities. We took the semi urban - village route in distribution of products.