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I Brands mission is to create innovative products in the market. Ground breaking and cutting edge products that inspire and enthuse our customers. At I Brands we wish to invent, create and to be at the forefront of product development. Our belief is the only way to be and maintain yourself at the top is by giving our customers much more than their expectations, being pioneers in the market, and above all having that quality stamp on each and every product. Our mission is to provide high quality superior products and services to our consumers, partners and distributors to ensure sustained profitability while continually growing ourselves into a world-class company.
We value team spirit and encourage and motivate every member to be entrepreneurial in their approach and outlook to any task. To share with the team their ideas, vision and thoughts, to harbor the absolute confidence that no idea is a bad idea. We encourage our team to be like a ‘family’ and believe that as a young, innovative new company we are the best because of them as ‘individuals.’ We instill a strong sense of responsibility in our employees towards their actions and follow a good code of practice in their daily work. I Brands is also committed to sustaining excellence, respect and integrity in all aspects of our operations and our professional and business conduct. We strive to reflect the highest ethical standards in our relationships with partners, distributors and share holders.
We believe that to be the best in this industry you have to value your team and Innovate, Innovate, Innovate.
| The people who are crazy enough to think they can change the world are the ones who do." |
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| ~ Apple's 'Think Different' Commercial 1997. |
I Brands, known primarily for its excellence in beverages, has its presence in markets around the world including UK, Europe, Middle East and Asia.
I Brands Beverages is currently operational in 14 states in India at over 6000 retail outlets across 120 cities. We took the semi urban - village route in distribution of products.
The organized Alcobev Industry in India stands at Rs.50,000 cr. (USD $ 10Bn) for the year 2011 and from the cumulative the Indian Branded Spirits industry was ~27OMn cases in FY 2010-11 (12.3% of the Global Industry).