A woman of spirit - Lucknow Edition | |
Jan 2014 | |
LISA SRAO, famous as India’s only liquor baroness, tells DIVYA KAUSHIK that her in-depth research and understanding of the monopolised and capital-intensive, male-dominated industry helped her break norms and create a brand identity. Read More |
A woman of spirit - Delhi Edition | |
Jan 2014 | |
'Brown Spirits are also being picked by women. But, there is still a long way to go. Manufacturers are making most of the fact that women are preferring premium segment liquor' - LISA SRAO Read More |
Granton Whisky : The Epitome of Affordable Luxury | |
Jan 2014 | |
I Brands Beverages, also known as International Brands have in the market today, a luxury whisky called Three Royals, Granton Whisky and a Jamaican flavored dark rum called Rum 99, which has seen a phenomenal response to its products in the market over a relatively short period of time. Read More |
Luxury is in the details - Femina | |
Dec 2013 | |
Entrepreneur, fashion connoisseur and emerging liquor baroness, Lisa Srao dons many hats. Nidhi Nayer-Kang gets a peek into her breathtaking wardobe that's every fashionista's dream come true Read More |
I Brand Beverages – The only alcohol company in the country to be run by a woman – The Goan | |
Nov 2013 | |
The consumption of alcohol in the country continues to grow at an impressive rate, resulting in new players entering the market. New brands in the various product categories targeting various price points are being introduced. One of these companies, I Brand Beverages, the only alcohol-based company in the country to be run by a woman, recently launched two whiskies and a rum brand in several states including Goa. Read More |