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| Father's Footsteps lead Daughter to I Brands- Spiritz | |
| July 2013 | |
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The new kid on the block in the Indian and global liqour market, I Brands Bevarages Ltd is credited with the launch of some successful brands. The company was founded and is headed by ambitious and highly motivated Lisa Srao who was once told that being a woman no one would take her seriously in India's liquor industry. But a more determined Lisa went ahead and set up Ibrands, writing a new success story of woman entrepreneurship. Read More |
| Financial Freedom Brings Reasons to Cheer- Spiritz | |
| June 2013 | |
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In the Indian society now drinking is socially acceptable for women. So I feel it is the right time for women only alcobev products. However I feel that women now can easily drink any brand - it does not necessarily have to be a "women only" brand. For instance when I created Three Royals whisky it was made for both men and women who wanted a good quality experience. Read More |
| A Case for Premium- Indulge Chennai | |
| June 2013 | |
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Her company I-Brands has a sizeable presence across India, from Chandigarh to Pondicherry, and is determinedly gaining ground in the rest of the country Collaborating with master blenders in Scotland, Lisa Srao plans to give the domestic consumer top quality blends and brews at affordable prices, and yet keep her well calibrated work-life balance intact. Read More |
| In The Company Of Spirits- Indulge Bangalore | |
| May 2013 | |
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Known for her sound business plans, spunk and tenacity, Lisa Srao launches I Brands, a new countrywide liquor distribution company, which thinks young. Read More |
| The Toast Mistress- Bangalore Chronicle | |
| April 2013 | |
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This fiercely ambitious corporate honcho has relocated to namma city to spearhead a liquor company that has already become one of the most sought-after emerging brands. She shares her professional aspirations
and personal dreams in this interview. Read More |