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| Whisky Priestess- The Economic Times: Magazine Entrepreneur | |
| Aug 2013 | |
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As a kid who grew up in the UK in the 1970s, Indian-origin entrepreneur Lisa Srao wanted to be a marine biologist. She didn't become one, but she still gets to encounter sharks, which are aplenty in the waters she's
plunged into: India's $9-billion liquor business, which though relatively cleaner than it was during the years of the thekedari (contractor) system, is still pretty much a male-dominated industry. Read More |
| India's Only Liquor Baroness- Shoes & Accessories | |
| Aug 2013 | |
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Lisa Srao is the CMD of I Brands Beverages Ltd, a distributor and manufacturer of international alcoholic beverages. Srao moved to India from the UK in 2003 following her marriage. After a successful career in the British media, India's $9 billion liquor industry became the dynamic next move. Read More |
| On The Bubbly!- Beauty & Style | |
| Aug 2013 | |
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Being a veteran of the liquor industry, and having launched three successful international
brands in the country under my holding company I Brands Beverages Pvt Ltd, it has been my experience that choosing the right drink for an occasion, determining the perfect presentation and creating the perfect ambience are all critical factors in ensuring that an event is successful. Read More |
| I Brands Bevarages Ltd: The Company to watch out for in the liquor industry- India Today | |
| Aug 2013 | |
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I Brands Bevarages, also known as International Brands is a leading manufacturer and ditributer of beverages from the United Kingdom. With an extraordinary brand portfolio of International repute, the company is seeing a phenomenal response to its products in the market, over a relatively short period of time. Read More |
| I Brands Bevarages to launch wine, vodka- The Hindu | |
| Aug 2013 | |
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International Brands Bevarages, which entered India's $9-billion liquor market with a whiskey and rum brand, now plans to introduce vodka, brandy and imported wines. The company, which launched operations in 2010, claimed it was seeing phenomenal growth in the Indian market due to its 'premiumisation' strategy. Read More |