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| Working on a new Brandy for South India", Lisa Srao - On her way to being India's liquor baroness – Times of India ( Goa Edition ) | |
| Nov 2013 | |
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In 2010, I Brands entered the market with a premium segment whiskey 'Granton' and a luxury segment blend 'Three Royals'-both aimed at competing with the preferred poisons of India's middle-class masses, Royal Stag and Blenders Pride. Srao's third spirit was a dark rum called 'Rum 99', looking to give 'Old Monk' a run for its money. Read More |
| A Woman of Spirit in a Male Bastion – Money Indices Magazine | |
| Oct 2013 | |
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Lisa Srao, Chairman and MD of I Brands Beverages, is that rare woman enterpruener who dared to enter the male-dominated liqour industry . Despite having a family heritage of liquor, she had to brave all the odds of a heavy monopolised and capital-intensive industry. And today, she has rewritten the rules of the game with I Brands securing the presence in over 3,000 points of sale, especially in Punjab, Haryana, Uttarakhand, Chandigarh, Himachal Pradesh, Arunachal Pradesh, Goa and Pondicherry. She tells money indices about her experiences and strategic moves to make I Brands No.1. Read More |
| Namit Khanna on I Brands Beverages – Elan Magazine | |
| Oct 2013 | |
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I am truly amazed by I Brands Beverages as a company, having started out from scratch, and build a successful empire. The company's innovative, international standard products that are available at such value for money prices, truly makes it unique. Three Royals Whisky, a premium segment whisky launched by the brand, is another fantastic product, with such international appeal, blends, and is another fabulous product. Read More |
| The company to watch out for in the liquor industry- Simply Punjabi | |
| Sep 2013 | |
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I Brands Bevarages, also known as International Brands is a leading manufacturer and distributer of beverages from the United Kingdom. With the launch of its premium segment beverages - Three Royals, Granton and Rum 99, the company has seen a phenomenal response to its products in the Indian market, over a relatively short period of time. Read More |
| I Brands making a mark in India's $9-billion male-dominated liquor business- Times of India | |
| Aug 2013 | |
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As a kid who grew up in the UK in the 1970s, Indian-origin entrepreneur Lisa Srao wanted to be a marine biologist. She didn't become one, but she still gets to encounter sharks, which are aplenty in the waters she's
plunged into: India's $9-billion liquor business, which though relatively cleaner than it was during the years of the thekedari (contractor) system, is still pretty much a male-dominated industry. Read More |